New Report from Charity Digital & Salesforce on the economic situation for many charities

Understanding the latest fundraising and AI trends for charities.

The last four years have been particularly challenging for charities due to the economic uncertainty, and a turbulent sociopolitical climate. Charities have had to balance rising demand for their services in a difficult fundraising landscape.

Supporter care and retention has become a key priority for charities, as individual donations declined. More than a quarter of charities saw a drop in individual supporters in 2023, while 28% saw donations decrease, according to the Nonprofit Pulse 2024 report from Salesforce.

The report also explores in detail the challenges confronting charities and the strategies they are implementing to enhance their impact, from recruitment, fundraising and artificial intelligence.

Download the full report HERE to uncover invaluable insights that can inform your organisation’s strategy and drive positive change.